Description

What you’ll learn:

• How to create effective ad campaigns on social platforms (Facebook, Instagram, TikTok, LinkedIn).

• How targeting algorithms work and how to use them to your advantage.

• Funnel building: from cold to warm to hot audiences.

• Creative testing and A/B optimization.

Modules include:

• Introduction to Paid Social: Concepts, Algorithms & Trends

• Setting Up Meta & TikTok Ads Manager

• Defining & Segmenting Your Audience

• Building Funnel-Based Campaigns

• Launching & Optimizing Campaigns

• Troubleshooting and Scaling

Skills gained:

• Campaign setup and optimization

• Audience analysis

• Budgeting and bidding strategies

• Ad copy and creative planning

Tools used:

• Meta Ads Manager, TikTok Ads, Creative Hub, Audience Insights

Best for: marketers, small business owners, freelancers, SMM specialists.
Tools: Meta Ads Manager, TikTok Ads, Audience Insights.