Description

What you’ll learn:

• The mechanics of search engine advertising.

• How to do keyword research and match search intent.

• Campaign structure and bidding models (CPC, CPA).

• Performance tracking and continuous optimization.

Modules include:

• Understanding Google Ads & Yandex Direct Ecosystems

• Keyword Research: Tools & Tactics

• Writing High-Converting Ad Copy

• Setting Up Campaigns & Ad Groups

• Conversion Tracking & ROI Analysis

• Automations, Scripts, and Scaling

Skills gained:

• PPC campaign building

• Keyword and competitor research

• Conversion rate optimization (CRO)

• Using analytics to adjust strategy

Tools used:

• Google Ads, Yandex Direct, Keyword Planner, Google Search Console, Serpstat

Best for: entrepreneurs, PPC specialists, digital marketing beginners.
Tools: Google Ads, Yandex Direct, Keyword Planner, Serpstat.