Description

What you’ll learn:

• How to properly install tracking tools (pixels, tags, UTM).

• Understanding attribution models and customer journeys.

• Creating and reading dashboards and analytics reports.

• Making data-driven decisions for ad spend.

Modules include:

• Setting Up GA4 & Facebook Pixel

• UTM Parameters: What, Why & How

• Funnel Tracking and Event Setup

• Attribution Models Explained

• Analyzing Data with Looker Studio

• Creating Custom Dashboards

Skills gained:

• Data interpretation & attribution modeling

• Technical tracking setup

• Funnel and event mapping

• Reporting & KPI analysis

Tools used:

• Google Analytics 4, Facebook Pixel, Tag Manager, Looker Studio, Hotjar

Best for: business owners, analysts, experienced advertisers.
Tools: Google Analytics 4, Facebook Pixel, Tag Manager, Looker Studio.