Description

What you’ll learn:

• The psychology behind ad creatives and attention.

• How to craft compelling visuals and emotional hooks.

• Writing ad copy that converts across platforms.

• Testing different formats: images, carousels, videos.

Modules include:

• Foundations of High-Converting Creative

• Visual Psychology & Color Theory in Ads

• Writing Headlines, Hooks, CTAs

• Design Tools: Canva, Figma, Photoshop

• Testing & Iterating Creatives for Performance

Skills gained:

• Design for performance marketing

• Ad copywriting fundamentals

• Brand-consistent storytelling

• Quick creative prototyping and testing

Tools used:

• Canva, Figma, Photoshop, ChatGPT, CapCut (for video)

Best for: designers, copywriters, marketers, SMM managers.
Tools: Canva, Figma, Photoshop, ChatGPT (for copy).